But, I also live in the small "edge city" of Morgan Hill. We have a local newpaper (Morgan Hill Times) that published only twice a week: Tuesday and Friday. This week, it had the following environmental stories:
- a guest column by the Environmental Programs Administrator, City of Morgan Hill.
- editorial regarding the cleanup of a spill into Uvas Creek.
- announcement that the local Chamber of Commerce is seeking nominations for it 2nd annual Sustainable Quality Award.
- a story on the fact that the City of San Jose will address climate change in its draft EIR for a major expansion into Coyote Valley.
- two presidential candidates, McCain and Obama, make an issue of alternative fuels, meaning ethanol from corn. Ethanol from corn is neither cost effective nor is it moving us toward a long term solution to our oil dependencies.
- California's central valley congressional delegation is lining up behind a "deal" to transfer responsibility for the operation of a major irrigation project from the Bureau of Reclamation to the Westlands Water District. (other links to this story: Fresno Bee, LA Times, Sacramento Bee, Contra Costa Times. ) I know the work of a number of the authors of these stories (Martin, Doyle, Whitney, Taugher) and they are good journalists with an environmental conscience.
- Westlands Irrigation District has a history of exploiting resources and avoiding responsibility. Their current plans for circumventing regulation include the purchase of a private fishing club on Shasta Lake to clear the way for raising the level of Shasta and providing more water for irrigation.
Yes, the fashion for green (small "g") credentials is growing; this is a good thing, especially as people become more aware of the sort of false credential greenwashing you mention. Thoughtful Greens probably have the inside track on this . . .
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