After sorting through a lot of products, here are the reasons we chose Fiji Water:
First, some of the problems belong to the bottled water industry in general.
- The marketing of water in small bottles is just part of a wider movement to privatize scarce natural resources. We know that water will be the oil of the 21st Century and having its production and distribution in private hand subject to the profit motive is an exploitation of those who will not be able to afford the price... and that is most of the population of the earth.
- We object to the general practice of using petroleum derived plastic bottles designed for a throw away economy. It is a truly wasteful use of the material and provide a large portion of the input to the Pacific Gyre Plastic Trash Island Island. At this, they are no better nor worse than their competitors, but that is still bad.
- Use of plastic bottles seems to be a driver for the market of little blue pills. I will hold this as an un-green characteristic of Fiji Water and all of it's competitors until they produce lab analysis that shows their bottles have no bisphenyl-A.
And then there are those characteristics which are unique to Fiji Water.
- Fiji Water has to be shipped from Fiji to the United State for distribution. Such shipping uses petroleum products, un-necessarily depleting the a resource that we know to be both in decline and increasingly expensive. Those who talk of reducing our dependence on foreign oil will surely recognize this problem as being real.
- While Fiji Water claims to be working toward a Carbon Neutral position through the purchase of rip-offsets, their accounting makes no mention of transportation costs, only production and packaging costs. That is part of the greenwash campaign to make them look green, but it makes us green at the gills.
- The import of any water takes jobs away from American workers. It seems so un-necessary since Roll International controls an entire aquifer in California's San Joaquin Valley. American workers could process Roll's American water. That should make both the unions and the Republicans happy.
- The idea that special water from Fiji is truly better than anything else on this earth, worth all of the troubles outlined above, only appeals to the snooty pseudo-sophisticate of exceedingly fine taste. Let them try New Orleans tap water and I bet they can't tell the difference. This is advertising driven consumerism at its worst.