Saturday, March 01, 2008

Bill Moyers Campaign Analysis

I watched Bill Moyers Journal last night on PBS. While Moyers is always interesting, and in his recitation of viewer email comments,I did seen one referencing the Green Party;
It's disingenuous to discuss candidates that are ignored in our corporate duopoly election system without mentioning or actually interviewing Green Party candidates... For all the indifference shown to the Green Party by the corporate press and derision by the so-called progressive press, the fact is the Greens have 234 elected officials in 28 states...The Greens are growing, whether you know it or not; whether you like it or not. Carl Lundgren

the most interesting segment was his campaign analysis discussion with Kathleen Hall Jamieson of the Annenberg Public Policy Center. She makes a very good case for the fact that Obama's wins have as much to do with superior organization and advertising as it does with the image that he has created of being the agent of change as opposed to the baggage that Clinton (e.g. NAFTA) from the first Clinton presidency.
BILL MOYERS: Aren't these text messages going to kids who aren't old enough to vote?

KATHLEEN HALL JAMIESON: They may be. But they're not going to people who aren't old enough to volunteer. There's no age barrier to volunteering. And what's important also, in the advertising stream this year, is that there is advertising to the young about issues of concern to the young. The Obama campaign has pioneered this. There is one Hispanic language ad for Senator Obama, in which a young person basically explains why it's important to get your parents involved for Obama. We know there's a generational divide. Older voters, more likely, particularly older women will be with Senator Clinton, younger, with Senator Obama. This is a trickle up theory. Get the young to influence their parents.
In most caucus states, Obama has done better than Clinton and amassed a large number of delegates... again a sign of having a superior organization in place, everywhere.

If we are to learn how to compete in major races, then we need to learn how to make superior organization happen on a similar level. By the time time the current electoral campaign is over, the Clinton legacy may be a text book case in how to lose an election in an age of electronic campaigning.

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